Every picture tells a story. They evoke a mood and draw our emotions and feelings to the surface; laughter & joy from a day at the beach; the romance and happiness of a wedding photo; pride and gratitude in a display of grandpa’s medals. The framing you choose should complement your picture and draw you into the story. The mats, the style of frame, and even the glass options can change the whole feel of a picture. Our goal is to educate and guide you to get the finished look you desire. Nancy often says “if you notice the picture but not necessarily the frame, then it is framed well.” By that, she means framing should usually enhance the artwork, support its structure and draw out the imagery, but not be the first thing you notice about the piece.

You have chosen to come in to frame your treasure, not to put something into a treasured frame.

Of course, there are always exceptions to the rule! With framing “There are no rules, only guidelines”. We have had clients fall in love with a frame and use it for a mirror to add some ‘wow’ to a wall, and we have used an antique, heirloom frame to grace a new picture. Sometimes, we do want a fun & funky frame to pop the artwork and make it really stand out. There really is no right or wrong way to frame a picture. After all, it is your picture and we believe you should get the look to suit your taste. That said, there are some guidelines that will help you find a balance. We are here to share our expertise, explain our opinions, and guide you through all the choices.

  We appreciate the opportunity to serve you.


We understand, custom framing can be intimidating. Our goal is to put you at ease, and make it a fun and pleasant experience. We will listen to you, and communicate openly and honestly. We start by asking you some questions:

  • Do you have anything in mind?
  • Where is it going to hang?
  • What colors do you have in the room?
  • What type of furniture is in the room?
  • What do you want to bring out in the picture?
  • What is the story behind the picture?
  •  Where did it come from?

Recognized as the best custom framing company in Edmonton, Alberta, Expressions and Images help you preserve and protect your most precious items with custom frames so that you can surround yourself with your favorite moments.

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